VISUALIZATIONS
(OUT)CAST
His arrival in a last resort yeshiva triggers a change in Jed. But it may be too late to make a difference.
Jed
The apathetic Rabbi chosen to head up the worst yeshiva in America. And no, he’s not very excited about it either.
Rabbi Glazer
Sharona
Eating away her sorrows away does little to make Jed’s mom feel better about Jed’s mistakes. Or, her own.
Max
Give him a tool belt, a project, and a bunch of screw-ups for friends, and he’s happy as a clam. It’s almost weird.
Tush
A real-life Charlie Brown without the intellect and insight. This two-bit thief ain’t the brightest bulb in the shed.
Cold. Ruthless. If there’s an angle, he’s working it. Y’know the trope, ”nice Jewish boy”? That’s not Karp.
Karp
Ozi
Post pubescent life hasn’t been kind. If not for the chronic masturbation, poor Ozi might have been, well, normal.
Closeted. Disturbed. Guilt-ridden. A strict Hassidic upbringing has made Adam dangerous and unpredictable.
Adam
Figs
The big and silent type, but not in a good way. A fearsome, foreboding bully you don’t ever want to cross.
In 2001, I wrote a highly effective anti-tobacco commercial that showed 1,200 body bags being dropped on the doorstep of a major tobacco company. “Body Bags” was later named one of the 15 best campaigns of the 21st century by AdAge and has remained a source of great pride for me and all involved. Yet I’ve often wondered what sort of impact my work might have had on those talented ad folks working on Big Tobacco campaigns? How did messages like “Body Bags” affect their lives, their careers, their very self-perceptions? I wondered.
MESSAGE FROM THE WRITER
ABOUT THE WRITER
Ari Merkin is a DGA member and a well-recognized advertising creative leader with some big claims that help pay the bills. These include the Grand Clio and Cannes Grand Prix working with director, Spike Jonze. Ari was an AdAge 40 under 40 and an inductee to the AAF Advertising Hall of Achievement.
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